01
Account
every 30 minutes
Reach, views, interactions, likes, comments, shares, saves, replies, profile link taps, and followers gained per day.
Kept90 days
03 · Understand
Numbers that are already there when you open the page.
Fluxo never calls Instagram while you are looking at it. Background jobs pull your account, post and story metrics on a schedule and write them into your own database; the dashboard only ever reads from there. That is why it opens instantly, why a rate limit at Meta cannot take your reporting down, and why your history keeps going after Instagram's own window has closed.
- 30 min
- worst case staleness on account metrics
- 84 days
- of daily history backfilled the day you connect
- 400 days
- of per-post history kept, long after Meta drops it
The mechanic
Everything has a refresh clock and a shelf life.
Instagram is polled, never queried on demand. Each class of data has its own cadence, chosen around how fast it changes and how long Meta will still answer for it.
02
Posts & reels
1h → 6h → 1 day → 7 days
The refresh interval widens as a post ages, because a three-day-old post still moves and a three-month-old one does not.
Kept400 days
03
Stories
every hour, before they expire
Views, replies, and the tap-forward, tap-back, tap-exit and swipe-away breakdown. After 24 hours Instagram has nothing left to give.
Kept90 days
And where there is nothing, it says nothing
Instagram withholds plenty: demographics below 100 followers, several metrics on reels, and anything it decided to retire. A missing number is drawn as a dash with the reason attached — never as a zero, and never as a fabricated trend.
Reach 18.4k captured 12 min ago
Audience age — Meta gates this under 100 followers
Profile visits — not reported for reels
Simulated — an illustration of the refresh model and the empty states, not a real account.
Mechanics
What is actually happening.
A funnel Meta will actually answer
Feed posts report reach, then profile visits, then bio link taps, then follows. Fluxo assembles those into one funnel and divides only by the posts that reported both halves of a ratio. Reels do not report those steps at all, so reels are left out rather than quietly averaged in.
Compared against your own posts
A post's reach is plotted hour by hour across its first week against the median curve of your recent posts of the same type. That baseline only appears once at least five comparable posts have contributed to it. There is no industry average here, and no other account's data is ever involved.
The post that produced the lead
When a comment rule captures a lead, the post it came from is written onto the record. So the lead count is not an estimate: you can see which post produced it, and what share of that post's commenters came through. Those are your own events, so they land in seconds rather than on the polling clock.
The honest edges
What it will not do.
Reporting is the easiest place on a marketing site to invent something. These are the lines this product does not cross.
A cache, not a live feed
Anything sourced from Instagram is minutes to hours old and the page says when it was captured. Only your own first-party events — messages, comments and captured leads — are near-instant, because Fluxo owns those tables.
No industry benchmarks
You are compared against your own history and nothing else. There is no vertical average, no competitor tracking, and no data pooled between accounts on the platform.
A dash instead of a zero
Meta retired impressions, gates demographics behind a follower floor, and simply omits metrics for some post types. Where a number is missing, Fluxo shows a dash and the reason. Trend deltas are suppressed outright when a window is not fully covered.
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